DJKIT® Relaunches Under New Ownership 28/03/2025

DJKIT® Relaunches Under New Ownership, Reaffirming Its Role as a Leading UK Distributor of Music Tech Equipment

Newbury, UK – 28/03/2025 – DJKIT®, a respected name in DJ and music technology retail, today announced its relaunch under new ownership, PRO DJKIT Ltd, with a renewed focus on innovation, digital transformation, and strategic growth.

The business, long regarded as one of the UK’s most trusted suppliers of DJ equipment, is returning with a bold vision: to become the nation’s most efficient, tech-enabled distributor of professional DJ and music tech hardware and software. Now operating as a platform business under the GITL group of companies, DJKIT® is leveraging new capital, partnerships, and leadership to unlock significant opportunities within a fast-evolving industry.

Following a period of transition, the DJKIT® brand is relaunching with a revitalised commercial strategy, a new leadership team, and a commitment to rebuilding market share through superior service, vertical integration, and scalable technology.

"DJKIT® has always been more than just a retailer—it's been a cornerstone of the UK DJ community," said James Craik, one of the original founders of DJKIT® in 1999, Under new ownership, PRO DJKIT is focused on building a future-proof distribution platform that serves not only customers, but also partners, suppliers, and investors with speed, precision, and innovation."

Strategic Focus Areas of the Relaunch:

Technology-Driven Sales & Distribution: The new DJKIT.com platform is powered by a modern e-commerce stack, with automated workflows, and data-driven marketing to drive conversion and scale operations across the UK and Europe.
Growth Through Community & Content: DJKIT® is reactivating its media channels and social reach, including The DJKIT® Network and other online communities, to engage a loyal audience of DJs and creators. These assets form a core part of the customer acquisition and retention strategy.
Supply Chain Partnerships: With a sharpened focus on vendor relationships, DJKIT® is investing in supplier-led growth, product education, and co-marketing campaigns. Early-stage collaborations with leading brands will support exclusive launches and on-the-ground events.
Financial Solutions for DJs: The relaunch includes the rollout of more finance options, with new creative finance solutions in development for the professional market enabling broader access to high-end gear and recurring revenue opportunities for the platform.
Strategic Acquisitions: DJKIT® is in organic growth mode in the first half of 2025 and in the second half of the year will be exploring bolt-on acquisitions to consolidate the market, acquire IP, and expand into complementary verticals.
Leadership & Vision: Now part of GITL, its new owner’s broader music technology strategy, DJKIT® benefits from experienced leadership with a proven track record in scaling real asset, tech, and consumer businesses. The team is supported by partners aligned on long-term value creation.

Recent Developments:

The Newbury showroom and distribution hub is now operational, combining retail and fulfilment functions for enhanced customer service and supplier integration.
DJKIT® recently attended Pro Mobile Focus & Retreat, reinforcing its commitment to the professional DJ market and re-establishing its presence with key industry stakeholders.
Monthly customer engagement initiatives such as giveaways, livestreams, and product drops are reactivating DJKIT’s brand loyalty across its thousands of active users.

“This relaunch is about more than returning to market—it’s about reshaping the future of music tech distribution,” said Dominic White of GITL. “We invite suppliers, collaborators, and investors to join us in building one of the UK’s most dynamic, efficient, and community-driven music tech platforms.”

About DJKIT®

Founded in Newbury more than 25 years ago, DJKIT® is a leading UK distributor and retailer of professional DJ and music production equipment.

Relaunched under PRO DJKIT Ltd in 2025, DJKIT® is part of GITL Ltd’s strategy to consolidate and grow the music tech ecosystem through digital innovation, supply chain partnerships, and community engagement.

Contact:

press@djkit.com

+44 1635 780002

Website: https://www.djkit.com